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Since the 1890's the Rosso family has farmed vineyards in Serralunga d'Alba, notably the Crus of Cerretta, La Serra, Broglio, Meriame, Sorano, Costa Bella, Lirano & Damiano. During the early 1980's Giovanni Rosso restructured the vineyards with the aim of growing the best fruit.
Giovanni's son, Davide, studied Oenology and gained invaluable experience in France. In 2001 Davide, then 27 years old, took charge of the vinification & affinamento/elevage of the wines with one goal in mind: "Wine should be a perfect copy of its terroir"... in this case from the slopes of Serralunga d'Alba, among the finest soils in the world.
The Giovanni Rosso cantina (winery) is located in the hamlet of Baudana, just a couple of kilometres north of Serralunga d'Alba village. A traditional family cascina, or farmhouse, it houses the fermentation, ageing, bottling and labeling facilities as well as the offices.
Serra is a small and misunderstood MGA. The reason is possibly due to its dual east and west exposures. Giovanni Rosso manages a plot in the eastern part which exacerbates the fresh and austere character of these wines. The colour is very pale and bright garnet, the nose restrained and austere. Perky pomegranate fruit is allied to macerated flowers and pot pourri, with earthy tones in depth. Full of sucrosity on the palate, this 2018 shows chewy tannins, extracted and muscular yet ripe, with almost zesty high acidity which is perfectly woven with dried cherry on the finish. An austere wine, definitely not for Barolo beginners. It should be intended for the long haul due to the freshness of the fruit and the stern structure. Great.
Aromas of red berry, camphor and wet stone form the nose. Savory and vaunting an understated elegance, the luminous, focused palate offers strawberry compote, juicy red cherry, baking spice and crushed mint framed in fine-grained tannins. Vibrant acidity keeps it energized and balanced.